A father’s dream, to invent different soft toys for his little boy. As a modern father, his vision was softness and comfort using innovative materials in a rainbow full of colours.

We all grew up with this huggable brand. For more than a century, has been creating unique teddy bears and other soft toys recognized the world over for their quality and innovation.

The Noukie’s brand is now present in 26 countries where it brings happiness to children … and adults!

Classic Sophie the Giraffe has been around for 60 years. Made from natural rubber and lead free.

Celebrities have fallen in love with Little Giraffe for its incredibly soft, ultra luxurious machine-washable products. Brad Pitt and Angelina Jolie, Gwen Stefani, Katie Holmes and Jessica Alba.

Innovative and interactive Toys!!  Made from organic and recycled materials, all safe for your babies curious mouth.  Bring one home today.